Our Story

Business Accounting Ltd was founded in 2018 by Dean Robertson ACMA BSc, with the aim of equipping small businesses to view a real time position of their organisation and reduce time spent on administration. Before this, Dean worked in the finance departments of several large Midlands-based organisations across a range of industries for over 14 years.
During that time his work was focused on reporting and forecasting – an area he is particularly passionate about. Often small business owners find themselves caught up in admin and lose track of the bigger picture and the values that got them to where they are now. By freeing up admin time and gaining an understanding of their current position, owners can focus on planning and forecasting to achieve their long-term goals.


Accountants add true value by providing businesses with essential tools needed to monitor their accounts in real time. Simply completing annual tax returns provides a solid service but it adds little value to the growth, profitability and stability of a business. 

Customer Service

We are dedicated to providing first-class customer service seven days a week. We strive to exceed our clients’ expectations with a swift and effective response to all queries, with no unexpected surprises along the way.


In a fast-paced, ever-changing world, we keep ourselves updated on the latest news from the tech world, using what we’ve learned to support our customers’ cash flow, reduce administration time and all but eliminate errors. Some examples include: automating retail tills and websites to the accounting system, allowing customers to pay with PayPal or Credit/Debit card.


‘More time means more options’ let us add value by discussing business performance with us throughout the year. 
dean robertson lichfield accountant
  • Chartered Management Accountant since 2013.
  • Sage Business Cloud Certified Expert.
  • Xero Certified Advisor
  • Quickbooks Online Certified Proadvisor
  • Work history includes Npower, Pink Home Loans, Co-operative, Hellman Worldwide Logistics and Premier Paper.